Over the past few years, the term “influencer” has grown to develop a bigger meaning and the traction has impacted almost every industry, including fashion. What started off as an extension of social media has become so much bigger. The metaphorical key to rooms that once required years of experience amongst other standards, has now become less of a necessity.
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One of today’s biggest influencers, Monet McMichael gained traction on TikTok by making videos centered on lifestyle while sharing her bubbly personality. As she continued posting consistently and elevating her content her fan base grew exponentially. Recently, she stepped out in a dress made by designer Sergio Hudson as she attended runway events during New York Fashion Week. Monet is only one example as other big influencers like Allegra Shaw and Love Island’s, Serena Page were involved in the recent fashion week events. Prior to the influencer takeoff of the past few years, traditional models were often regarded as the “stars of the show”.
It’s interesting to observe the public response as these barriers to entry have been broken down in many ways. A benefit of this influencer expansion is that it has allowed for more diversity and inclusion, although some see it differently. On one hand there are people who celebrate the opportunity for “regular” people to experience what was once deemed to be off limits. On the other hand there are those who have concerns about how influencers may impact and change the environment of spaces that were built on niche knowledge and expertise. Some question the motive behind their involvement in fashion, is it genuine or simply based on gaining engagement ? These concerns are often tied into worries about how the integrity of the industry may become skewed in the process of influencer access.
Where do you stand - what are your thoughts on the trajectory of the fashion industry as influencers are increasingly gaining access to it?
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