At a one-of-a kind opening this past weekend, ATL native Raven Tracy opened her first Body by Raven Tracy store on the famous Melrose Boulevard in Los Angeles. The experiential opening block party featured a performance by J.T. and exclusive designs for the guests.
Known for her bold bikinis and bright basic sets, Body by Raven Tracy’s clean approach to design and inclusive and artistic marketing campaigns, channeling everything from 70s editorials to Mean Girls, has immortalized her as an influential leader in the fashion game.
Body by Raven Tracy was founded in 2018 “off a whim” according to a post on Raven’s page.
“i created @bodybyraventracy to give women who come from all different backgrounds, from all over the world, different shapes, sizes and ethnicities a platform where they can just be themselves. YOU ARE BEAUTIFUL. YOU ARE BODIED” the influencer shared.
The brand’s limited release drop model, similar to Telfar's, has increased demand for her affordable but stylish line. The choice to expand to a brick and mortar location will increase sales and visibility for her brand outside of those familiar with her social media, potentially drawing exponential growth from new audiences.
Boasting a Instagram following of over 2 million, the model turned entrepreneur built her personal brand around her personal style. Raven’s colorful and quirky approach to baddie style has set her apart from the crowd. Backed by her business and marketing background, Raven turned her viral moments into a loyal following.
This is just the beginning for Body by Raven, with nearly 200K followers on Instagram and plans to expand to a new location. To celebrate the opening, the brand’s most popular basics will be back in stock this Friday, July 19.
Congrats to Raven and her team!
Where would you like to see a Body by Raven location pop up next?
Ravens from Buffalo New York!